walkingsports.com covers the growing family of walking sports, including Walking Netball, Walking Rugby, Walking Cricket and Walking Basketball, with session listings, news and guides. We offer a limited number of sponsored posts for businesses that want to reach active people aged 40 and over across the UK.
Our audience
- Over 21,000 UK visitors so far in 2026, with 83% of engaged readers based in the UK
- 5,930 visitors from Google search in the last 3 months
- Walking Netball Facebook group: 1,700 members
- Walking Rugby Facebook group: 1,800 members
Sponsored posts
| Option | Price |
|---|---|
| Sponsored post on walkingsports.com, live for 12 months | £60 |
| Gambling sponsored post (UK Gambling Commission-licensed operators only), live for 12 months | £95 |
| Keep the post live permanently | +£40 |
| Share in our Walking Netball or Walking Rugby Facebook group, not available for gambling posts | +£25 per group |
| We write the article for you | +£50 |
Reach our Walking Football audience too
We also run walkingfootball.com, the UK’s home of Walking Football.
- Over 11,000 page views a month (2026 average)
- 16,700 visitors from Google search in the last 3 months
- 2,500+ Walking Football clubs and sessions listed across the UK
- 7,400 members in our Walking Football Facebook group
| Add-on | Price |
|---|---|
| Add a sponsored post on walkingfootball.com | +£70 (normally £95) |
| Add a gambling sponsored post on walkingfootball.com | +£125 (normally £150) |
If you book both sites, you must supply a different, unique article for each site. We can write the second article for you for an extra £50.
Our terms
- Posts must be relevant and useful to our readers. We reserve the right to edit or decline any content.
- All sponsored posts are clearly labelled as sponsored.
- All links in sponsored posts carry rel=”nofollow sponsored”, in line with Google’s guidelines. This is not negotiable.
- Payment is taken in full by invoice before publication. Posts go live within 5 working days of payment.
Gambling posts
- We accept gambling posts only from operators licensed by the UK Gambling Commission. Please include your licence number with your enquiry.
- Posts must state 18+ and include a safer gambling message.
- Posts must not appeal to under-18s and must not feature current professional sportspeople or club or national team logos.
- Gambling posts appear on the website only and are not shared on our social media channels.
- We publish a limited number of gambling posts each month.
What we don’t accept
Unlicensed gambling, payday loans, crypto trading, adult content, or anything we judge unsuitable for our community.
How to book
Email admin@walkingfootball.com with your company name, what you’d like to promote, your proposed topic and which site or sites you’re interested in. We reply to every enquiry within 2 working days.